Trevant Academy Digital Marketing Agency Glossary
Plain language explainers to help you keep up with the evolving marketing landscape.
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- Customer Lifetime Value (CLV)
- Customer Acquisition Cost (CAC)
- Call to Action (CTA)
- Click-through Rate (CTR)
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Catalog-Powered Shopping Lens
- Category Takeover
- Customer Relationship Management (CRM)
- Creator-generated Content (CGC)
- CTV (Connected TV)
- Creator
- CLS (Conversion Lift Study)
- CPR (Cost Per 1,000 Reach)
- CPP (Cost Per Purchase)
- CPV (Cost Per View)
- CPLC (Cost Per Link Click)
- CVR (Conversion Rate)
- CPATC (Cost Per Add To Cart)
- CPI (Cost Per Install)
- CPVC (Cost Per Video Completion)
- CPE (Cost Per Engagement)
- CPM (Cost per Mille)