Trevant Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving marketing landscape.

A

Advantage+ Suite

Affiliate Marketing

AOV (Average Order Value)

ATCR (Add To Cart Rate)

Attribution Window

Audience Penetration

B

BLS (Brand Lift Study)

Brand Ambassador

C

Call to Action (CTA)

Catalog-Powered Shopping Lens

Category Takeover

Click-through Rate (CTR)

CLS (Conversion Lift Study)

Cost Per Acquisition (CPA)

Cost Per Click (CPC)

CPATC (Cost Per Add To Cart)

CPE (Cost Per Engagement)

CPI (Cost Per Install)

CPLC (Cost Per Link Click)

CPM (Cost per Mille)

CPP (Cost Per Purchase)

CPR (Cost Per 1,000 Reach)

CPV (Cost Per View)

CPVC (Cost Per Video Completion)

Creator-generated Content (CGC)

CTV (Connected TV)

Customer Acquisition Cost (CAC)

Customer Lifetime Value (CLV)

Customer Relationship Management (CRM)

CVR (Conversion Rate)

D

Demand-Side Platform (DSP)

E

Earned Media Value (EMV)

ENG Rate or ER (Engagement Rate)

F

G

I

ICR (Initiate Checkout Rate)

IGC (Influencer-generated Content)

Influencer Marketing

L

LAL (Lookalike Audience)

LCTR (Link Click Through Rate)

Learning Limited

M

Macro influencer

Mega influencer

Meta Moment Maker (M3)

Micro Influencer

Mid-tier influencer

MMM (Media Mix Modeling)

MTA (Multi-touch Attribution)

N

Nano Influencer

O

Online Video (OLV)

P

Paid Partnership

Pinterest Premiere Spotlight

PMax (Performance Max)

Product Seeding

Product Seeding

R

Retail Media Network (RMN) Off-site Placement

Retail Media Network (RMN) On-site Placement

RMN (Retail Media Network)

ROAS (Return On Ad Spend)

S

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Search Keyword (or Search Term)

SOV (Share of Voice)

T

U

UGC (User-Generated Content)

Unboxing Content

V

VCR (Video Completion Rate)

VTR (View Through Rate)

W

WCA (Website Custom Audience)

X

X Trend Takeover