Trevant Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving marketing landscape.

Paid Partnership

A paid partnership is a formal agreement in which a brand compensates a creator or influencer to promote its product or service in content that is disclosed as sponsored.

Example: A fitness brand pays a macro influencer $2,000 to post an Instagram Reel featuring their protein powder, tagged as a paid partnership.

[close]

F

Frequency

G

Generation X Generation Z

I

ICR (Initiate Checkout Rate) IGC (Influencer-generated Content) Influencer Influencer Marketing

L

LAL (Lookalike Audience) LCTR (Link Click Through Rate) Learning Limited Learning Phase Linear TV Live Streaming

M

Macro influencer Mega influencer Meta Moment Maker (M3) Micro Influencer Mid-tier influencer Millennials MMM (Media Mix Modeling) MTA (Multi-touch Attribution)

N

Nano Influencer

O

Online Video (OLV) Organic Reach Organic Social

P

Paid Partnership Paid Reach Paid Social Pinterest Premiere Spotlight PMax (Performance Max) Product Seeding Product Seeding

R

Retail Media Network (RMN) Off-site Placement Retail Media Network (RMN) On-site Placement RMN (Retail Media Network) ROAS (Return On Ad Spend)

S

Search Engine Marketing (SEM) Search Engine Optimization (SEO) Search Keyword (or Search Term) SOV (Share of Voice) Spark Ads Sponsored Ads

T

Tentpole TikTok TopView

U

UGC (User-Generated Content) Unboxing Content

V

VCR (Video Completion Rate) VTR (View Through Rate)

W

WCA (Website Custom Audience) Whitelisting

X

X Trend Takeover

Trevant Academy Digital Marketing Agency Glossary

Paid Partnership

A

B

C

D

E

F

G

I

L

M

N

O

P

R

S

T

U

V

W

X