Trevant Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving marketing landscape.

Call to Action (CTA)

A call to action (CTA) is a prompt encouraging users to take a specific action, such as clicking a link, signing up, or making a purchase.

Example: An online course ad includes a CTA button saying “Enroll Now,” prompting users to sign up immediately.

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A

Ad Recall Lift Advantage+ Suite Affiliate Marketing Algorithm Amplification AOV (Average Order Value) Aspect Ratio ATCR (Add To Cart Rate) Attribution Window Audience Penetration

B

Baby Boomers BLS (Brand Lift Study) Boosted Ads Bounce Rate Brand Ambassador Brand Safety

C

Call to Action (CTA) Catalog-Powered Shopping Lens Category Takeover Click-through Rate (CTR) CLS (Conversion Lift Study) Cost Per Acquisition (CPA) Cost Per Click (CPC) CPATC (Cost Per Add To Cart) CPE (Cost Per Engagement) CPI (Cost Per Install) CPLC (Cost Per Link Click) CPM (Cost per Mille) CPP (Cost Per Purchase) CPR (Cost Per 1,000 Reach) CPV (Cost Per View) CPVC (Cost Per Video Completion) Creator Creator-generated Content (CGC) CTV (Connected TV) Customer Acquisition Cost (CAC) Customer Lifetime Value (CLV) Customer Relationship Management (CRM) CVR (Conversion Rate)

D

Dayparting Demand-Side Platform (DSP)

E

Earned Media Value (EMV) ENG Rate or ER (Engagement Rate) Evergreen

F

Frequency

G

Generation X Generation Z

I

ICR (Initiate Checkout Rate) IGC (Influencer-generated Content) Influencer Influencer Marketing

L

LAL (Lookalike Audience) LCTR (Link Click Through Rate) Learning Limited Learning Phase Linear TV Live Streaming

M

Macro influencer Mega influencer Meta Moment Maker (M3) Micro Influencer Mid-tier influencer Millennials MMM (Media Mix Modeling) MTA (Multi-touch Attribution)

N

Nano Influencer

O

Online Video (OLV) Organic Reach Organic Social

P

Paid Partnership Paid Reach Paid Social Pinterest Premiere Spotlight PMax (Performance Max) Product Seeding Product Seeding

R

Retail Media Network (RMN) Off-site Placement Retail Media Network (RMN) On-site Placement RMN (Retail Media Network) ROAS (Return On Ad Spend)

S

Search Engine Marketing (SEM) Search Engine Optimization (SEO) Search Keyword (or Search Term) SOV (Share of Voice) Spark Ads Sponsored Ads

T

Tentpole TikTok TopView

U

UGC (User-Generated Content) Unboxing Content

V

VCR (Video Completion Rate) VTR (View Through Rate)

W

WCA (Website Custom Audience) Whitelisting

X

X Trend Takeover