Trevant Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving marketing landscape.

Earned Media Value (EMV)

Earned Media Value (EMV) estimates the monetary value of organic coverage your brand receives through mentions, shares, or influencer content, essentially translating visibility into potential advertising cost savings.

Calculation: EMV = (Impressions × Cost per Thousand Impressions (CPM)) or based on the estimated ad value of content coverage

Example: A lifestyle brand’s influencer campaign generates 100 Instagram posts that would have cost $50,000 in paid ads. The EMV is $50,000.

[close]

F

Frequency

G

Generation X Generation Z

I

ICR (Initiate Checkout Rate) IGC (Influencer-generated Content) Influencer Influencer Marketing

L

LAL (Lookalike Audience) LCTR (Link Click Through Rate) Learning Limited Learning Phase Linear TV Live Streaming

M

Macro influencer Mega influencer Meta Moment Maker (M3) Micro Influencer Mid-tier influencer Millennials MMM (Media Mix Modeling) MTA (Multi-touch Attribution)

N

Nano Influencer

O

Online Video (OLV) Organic Reach Organic Social

P

Paid Partnership Paid Reach Paid Social Pinterest Premiere Spotlight PMax (Performance Max) Product Seeding Product Seeding

R

Retail Media Network (RMN) Off-site Placement Retail Media Network (RMN) On-site Placement RMN (Retail Media Network) ROAS (Return On Ad Spend)

S

Search Engine Marketing (SEM) Search Engine Optimization (SEO) Search Keyword (or Search Term) SOV (Share of Voice) Spark Ads Sponsored Ads

T

Tentpole TikTok TopView

U

UGC (User-Generated Content) Unboxing Content

V

VCR (Video Completion Rate) VTR (View Through Rate)

W

WCA (Website Custom Audience) Whitelisting

X

X Trend Takeover

Trevant Academy Digital Marketing Agency Glossary

Earned Media Value (EMV)

A

B

C

D

E

F

G

I

L

M

N

O

P

R

S

T

U

V

W

X