Trevant Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving marketing landscape.

Brand Ambassador

A brand ambassador is an individual, often a loyal customer or influencer, who represents and promotes a brand over time, fostering long-term awareness and trust.

Example: A sneaker brand partners with a micro-influencer to consistently post about their shoes, attend events, and share exclusive content.

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F

Frequency

G

Generation X Generation Z

I

ICR (Initiate Checkout Rate) IGC (Influencer-generated Content) Influencer Influencer Marketing

L

LAL (Lookalike Audience) LCTR (Link Click Through Rate) Learning Limited Learning Phase Linear TV Live Streaming

M

Macro influencer Mega influencer Meta Moment Maker (M3) Micro Influencer Mid-tier influencer Millennials MMM (Media Mix Modeling) MTA (Multi-touch Attribution)

N

Nano Influencer

O

Online Video (OLV) Organic Reach Organic Social

P

Paid Partnership Paid Reach Paid Social Pinterest Premiere Spotlight PMax (Performance Max) Product Seeding Product Seeding

R

Retail Media Network (RMN) Off-site Placement Retail Media Network (RMN) On-site Placement RMN (Retail Media Network) ROAS (Return On Ad Spend)

S

Search Engine Marketing (SEM) Search Engine Optimization (SEO) Search Keyword (or Search Term) SOV (Share of Voice) Spark Ads Sponsored Ads

T

Tentpole TikTok TopView

U

UGC (User-Generated Content) Unboxing Content

V

VCR (Video Completion Rate) VTR (View Through Rate)

W

WCA (Website Custom Audience) Whitelisting

X

X Trend Takeover