Influence At Scale

Influence At Scale is a podcast for brand leaders and senior marketers who are responsible for making influencer marketing work in the real world, not just in theory. It’s designed for those navigating larger budgets, higher scrutiny, and growing expectations to prove that influence drives meaningful business outcomes.

Each episode looks at influencer marketing the way executives actually experience it: as a system that has to be funded, governed, measured, and sustained over time. Conversations dig into how decisions are made behind the scenes, how programs evolve as they scale, and where things tend to break when influencer marketing moves from experimentation to a core part of the marketing mix. Rather than chasing trends or surface-level tactics, the show focuses on the practical realities of running creator programs inside complex organizations.

Through candid discussions with brand leaders, agency operators, and platform experts, the podcast examines how influencer marketing fits into the bigger picture: how it connects to paid media, brand strategy, commerce, and long-term growth. Episodes explore how leaders think about ROI and measurement, how they balance authenticity with risk and governance, and how they design programs that can hold up under real operational pressure.