Learning Limited

Learning Limited refers to a status in Facebook and Meta advertising campaigns where the campaign does not receive enough data to complete the Learning Phase effectively. This condition occurs when the campaign’s performance metrics fall short of the necessary threshold for the algorithm to optimize ad delivery and improve performance.

Example:

A Facebook ad campaign with a narrow audience or limited budget may enter the Learning Limited phase if it fails to generate enough events or interactions. For instance, a campaign with a very specific target audience that receives fewer than the required 50 events within 7 days may experience this status.