Trevant Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving marketing landscape.

Click-through Rate (CTR)

Click-through rate (CTR) is the percentage of people who click on a link, ad, or call-to-action after seeing it, indicating engagement and interest.

Calculation: CTR = (Clicks ÷ Impressions) × 100

Example: A SaaS company runs a LinkedIn ad seen by 10,000 people, and 500 click through to the website, giving a CTR of 5%.

[close]

F

Frequency

G

Generation X Generation Z

I

ICR (Initiate Checkout Rate) IGC (Influencer-generated Content) Influencer Influencer Marketing

L

LAL (Lookalike Audience) LCTR (Link Click Through Rate) Learning Limited Learning Phase Linear TV Live Streaming

M

Macro influencer Mega influencer Meta Moment Maker (M3) Micro Influencer Mid-tier influencer Millennials MMM (Media Mix Modeling) MTA (Multi-touch Attribution)

N

Nano Influencer

O

Online Video (OLV) Organic Reach Organic Social

P

Paid Partnership Paid Reach Paid Social Pinterest Premiere Spotlight PMax (Performance Max) Product Seeding Product Seeding

R

Retail Media Network (RMN) Off-site Placement Retail Media Network (RMN) On-site Placement RMN (Retail Media Network) ROAS (Return On Ad Spend)

S

Search Engine Marketing (SEM) Search Engine Optimization (SEO) Search Keyword (or Search Term) SOV (Share of Voice) Spark Ads Sponsored Ads

T

Tentpole TikTok TopView

U

UGC (User-Generated Content) Unboxing Content

V

VCR (Video Completion Rate) VTR (View Through Rate)

W

WCA (Website Custom Audience) Whitelisting

X

X Trend Takeover

Trevant Academy Digital Marketing Agency Glossary

Click-through Rate (CTR)

A

B

C

D

E

F

G

I

L

M

N

O

P

R

S

T

U

V

W

X