Skip to content
Book a Strategy Call

How A Mobile Game Developer Drove 57% Increase In App Installs Using Creators

2 min read Creator Marketing

36%

below target CAC

57%

QoQ Install Growth

1,800+

in-app purchases

The Challenge

Scalable user-acquisition with a performance-first approach

A major mobile gaming developer needed to acquire high-quality users efficiently — not just installs, but players likely to convert into paying users. Creator content was the channel. The constraint was tight: CAC had to stay below internal targets while driving measurable downstream purchases.

The Approach

Creator stories that convert

Single posts weren't going to do it. Trevant built multipart Instagram Story sequences — vetted creators walking through key app features across multiple frames, with calls to action designed to move viewers from story to install to purchase. The format matched the conversion path: sequential, native to the platform, built around the moment a user decides whether to keep playing.

All creators were onboarded through a guided in-app experience with defined brand guidelines and 1:1 quality oversight. Test flights ran before scale to isolate what was converting.

The Results

Crushing KPIs, one install at a time

6,800+ installs. 1,200+ new paying users. 500K average views per post. CAC finished 36% below internal targets. Install growth from creator content hit 57% quarter over quarter. The campaign didn’t just meet benchmarks — it exceeded them across every KPI.