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Custom influencer strategy drives QSR promo awareness

2 min read Creator Marketing

7.6M

video views cross-channel

2.6M

post engagements cross-channel

4.9%

average engagement rate

The Challenge

Increase awareness of limited time offer

Slim Chickens was launching dry rub wings and needed to reach a younger audience with their first significant creator activation. The brief was simple: drive awareness and engagement with the demo that matters most for QSR growth.

The Approach

Educate consumers with creator content

Leveraging Trevant’s end-to-end influencer solution, Slim Chickens was able to activate 12 creators (a mixture of mid and mega) across TikTok & Meta. To drive a cohesive approach & engagement across individual creators we centered the briefs around the hashtag #DiscoverYourWings.

Creators paired this with their own spin on a dry rub wing taste test for some mouth-watering content. To further penetrate Slim Chickens’ core demo we amplified this creator-based content across Meta, blending our strategic media buying with careful influencer selection for enhanced outcomes.

Platforms: Meta & TikTok

The Results

Core demo successfully reached across Meta & TikTok

7.6M video views cross-channel. 2.6M post engagements. 4.9% average engagement rate. 72% of total engagements came from users 18–34 — the exact demo the campaign was built for. Accomplishing Slim Chickens’ goal of engaging a younger audience while simultaneously driving awareness and engagement across creator posts.