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How Influencers Fueled 26% Growth at Rocky Mountain’s Stores

2 min read Creator Marketing

14%

paid engagement rate

26%

YoY increase in caramel apple sales

8%

YoY increase in overall sales

The Challenge

Turning a food holiday into a revenue moment.

National Caramel Apple Day exists on the calendar. Making it matter at the register — in specific markets, with measurable in-store redemptions — is a different problem. Rocky Mountain Chocolate Factory (RMCF) needed awareness that converted, not just impressions.

The Approach

Creators, caramel, and amplified connection

Eleven Instagram creators, selected for their presence in RMCF's key markets, documented the in-store experience through Reels and Stories. The brief wasn't product photography — it was store visits, the actual purchase moment, the thing that makes a caramel apple worth leaving the house for. Organic content established credibility. Paid amplification extended it to targeted audiences beyond each creator's following.

Platforms: Meta

The Results

Increased year-over-year sales and broad awareness

26% YoY increase in caramel apple sales. 8% YoY lift in overall store sales. 14% paid engagement rate. By harnessing the appeal of influencer content and the scalability of paid social, Trevant helped RMCF achieve its goal of making National Caramel Apple Day a revenue-driving holiday, driving multiple YoY records.