How Platinum Born Drove Record Engagement with Micro-influencers

Platinum Born set out to elevate engagement and site traffic for its platinum jewelry collection ahead of the holiday season. The brand aimed to showcase Platinum as the ultimate luxury accessory and educate audiences through select creator voices that embodied Platinum’s ethos, born leaders.

 

With a condensed timeline of under a month from kickoff to wrap, Trevant developed and launched the campaign efficiently to align with the holiday season. The campaign strategy centered on balancing aspirational storytelling with genuine engagement, reaching users who see platinum not just as jewelry, but as a statement. Five Instagram micro-influencers were selected based on audience alignment with Platinum Born’s target consumers: modern, ambitious women drawn to authenticity and understated luxury. Each creator produced a mix of assets between feed posts, Stories, and a UGC video to ensure a steady flow of high-impact content that could be leveraged across paid, owned, and earned channels.

Beyond organic reach, micro-influencer assets were repurposed for whitelisted ads and email integrations, extending performance beyond social. This full-funnel approach blended storytelling with efficiency, with Reels emerging as the top-performing format across reach, impressions, and engagement.

The campaign achieved exceptional performance, with engagement rates far exceeding both client and luxury industry benchmarks. The fast-moving execution delivered not only timely content for the brand’s holiday push but also a bank of premium UGC for continued use across Platinum Born’s owned channels.

4.8% engagement rate. 120K impressions. 8% in-feed engagement rate.