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Omni-channel strategy drives Netflix collab awareness & product sales for beauty chain

2 min read Paid Media

349M

Impressions (Meta, TikTok, CTV)

90M

Impressions in the first 3 days of launch

$6+

Omni-Roas

The Challenge

Drive awareness, association, & sales with pop culture partnership

A national beauty and candle retailer had a fixed moment: the new Bridgerton season. The mandate was dual — build awareness and brand association at the top, drive sales at the bottom, simultaneously. Compressed timeline. No room to run awareness first and conversion second.

 

The Approach

A strategic omni-channel, full-funnel media approach

The campaign ran offense on both ends from day one. Pre-launch, high-production video and creator partnership ads built anticipation. Meta Reminder Ads and TikTok Countdown Sticker Ads created a appointment moment around the reveal.

At launch, a Meta Moment Maker campaign and TikTok TopFeed placements drove mass reach in the first 72 hours — 90M impressions before the cultural window closed. CTV ads extended reach across multiple DSPs. Exclusive Netflix inventory kept the brand visually tied to Bridgerton on the platform itself.

Once awareness was established, product catalog ads across Meta and TikTok converted exposed audiences into buyers.

The Results

Mass Awareness, Strong Omni-Channel Performance, and Sales

The campaign successfully generated widespread awareness and association between the retailer and Netflix series while driving substantial sales growth through targeted lower-funnel efforts. 349M total impressions across Meta, TikTok, and CTV. 90M in the first three days. $6+ omni-ROAS across the full campaign.