How TP-Link Maximized TikTok Shop Sales Through Creator-Led Strategy

TP-Link, a leading consumer electronics brand, set its sights on increasing online sales during the competitive holiday season. The brand aimed to capture the attention of digital-first shoppers across key platforms, most notably TikTok, and drive performance through creator-led storytelling and native commerce.

 

Trevant launched a comprehensive multi-channel strategy that leveraged 40 creators in various niches, blending organic influence with paid acceleration. Creator partnerships on TikTok fueled engaging native content, netting out as the top-performing platform in saves and shares, indicating high platform intent, while generating 507K video views, 24.3K engagements, and an impressive 4.8% engagement rate.

Building on this momentum, we tested both website conversion and product sales campaigns. Product sales clearly led the pack, driving 510 purchases, allowing us to shift budget for maximum efficiency.

Daily performance monitoring also revealed a key insight: CPAs spiked five days before Christmas. This real-time data not only informed in-flight adjustments but will also shape future seasonal planning.

The multi-channel strategy, utilizing TikTok’s native shopping experiences, delivered efficient, high-impact holiday sales through strategic targeting and real-time optimization. By pairing creator-led creative with TikTok Shop’s product shopping ads with a broad product set, we were able to cut cost-per-acquisition (CPA) dramatically. 

510 product sales objective purchases. 5% organic TikTok engagement rate. 65% decrease in CPA.