How Slim Chickens Increased Brand Awareness and TikTok Growth by Over 108%

Slim Chickens partnered with Trevant to amplify share-of-voice and grow its TikTok following through a strategic mix of influencer marketing and paid media. Focused on promoting limited-time offer (LTO) menu items, Slim Chickens primary goals were to drive engagement, expand reach, and deliver authentic content that resonated with both national and local audiences.

 

Over the course of the partnership, Trevant has executed several high-impact TikTok campaigns promoting Slim Chickens’ LTO menu items, including the Dry Rub Wing campaign, Memphis BBQ Chicken Sandwich, and Big Dill Chicken Sandwich launches.

We partnered with a strategic mix of mid-tier to mega influencers across TikTok and Instagram, ensuring authentic storytelling and audience alignment. User-generated content (UGC) was also leveraged to keep the brand’s owned channel content more authentic and relatable. Strategic targeted paid amplification was then layered on top-performing creator content, extending discoverability and engagement while aligning with key franchise geographic needs and LTO launch windows.

Platforms: TikTok, Instagram

By blending a mix of creator partnerships, organic UGC, and paid media amplification, Trevant enabled Slim Chickens to achieve standout results beyond expectations: 108% growth in TikTok following. 5M+ post engagements. 22+ hours of content watched.