Influencer collaboration and engaging creative drives pet adoption for national event

Hill’s Pet Nutrition challenged Trevant to drive awareness and engagement for their national animal adoption event. The goal was to inform potential pet parents about the event while encouraging active participation and support for local animal shelters.

Trevant crafted a tailored cross-platform strategy, utilizing innovative ad formats and influencer collaborations on Facebook, Instagram, TikTok, and Snapchat to boost event awareness and engagement.

Meta: Carousel ads featured a dynamic map card with real-time directions to nearby shelters, driving awareness, and foot traffic.

TikTok: Trevant partnered with TikTok creators to create videos with custom countdown stickers, building excitement and urgency.

Snapchat: Trevant worked with Snap to develop a custom Lens, encouraging pet parents to share photos to amplify UGC, supporting the adoption initiative.

Platforms: Meta, Snapchat & TikTok

Trevant’s use of inventive creative ad features & influencer partnerships allowed the Hill’s campaign to not only reach its target audience, driving high reach & account engagements but to inspire real-world action:
11M unique people reached on Meta. 34K new followers from TikTok creator posts. 22K shares from Snapchat.  12M+ pet adoptions.