2.5M
paid impressions
166%
lower CPM than benchmark
6.9M
organic video views
The Challenge
Drive new product awareness and consideration on TikTok
A major electronics manufacturer, TP-Link, looked to Trevant to drive awareness in the US market and increase its presence on TikTok for a new home security camera product launch.
The Approach
Educate consumers on product uses and benefits through branded content
Our team developed an influencer strategy using a diverse set of 108 relevant creators across a range of niches and interests who would be able to authentically convey the brand messages in a way that’s native to the platform.
Paid amplification was then applied using a reach objective and specific interest targeting to ensure the messaging reached the full scope of its intended audience, beyond the creators’ collective 6.42M followers, while driving down funnel to the brand’s TikTok Shop and Amazon endpoints.
Platform: TikTok
The Results
Established brand presence on the platform and drove mass visibility
By leveraging paid amplification under the 108 creator videos on TikTok, the activation well outperformed the initial CPM benchmark, while driving mass reach and engagement, and supporting the brand’s bottom-of-funnel objectives.
2.5M paid impressions. 166% lower CPM than benchmark. 6.9M organic video views.
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