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Driving Ad Recall & Consideration For Leading OTC Pharmaceutical Brand

2 min read Creator Marketing

25M

unique people reached on Meta

537K

link clicks to Amazon and Walmart

+4.8

points lift in ad recall from BLS

The Challenge

Increase awareness and consideration for the brand’s fungal nail solution

A leading foot and nail health brand sought to increase awareness and consideration for its fungal nail key products. The brand partnered with Trevant to execute a tailored multi-faceted strategy to guide consumers toward key e-commerce retailers, including Amazon and Walmart, while establishing brand lift baselines.

The Approach

Activate, adapt, and amplify: A full-funnel creator marketing strategy that drives impact

Activating Creators – Six Instagram creators were selected to share authentic, educational content to raise awareness about fungal nail health, using both Reels and Story posts.

Adapting Creator Content – High-performing organic content was repurposed alongside the brand’s assets for an optimal blend of authenticity and brand messaging in paid campaigns across Meta.

Amplifying Creator Content – The creator content was also amplified via paid partnerships to specific target audiences, driving traffic to Amazon and Walmart product pages.

Measuring Impact – A Brand Lift Study (BLS) was conducted to quantify the campaign’s impact and establish baselines for future optimizations.

Platforms: Meta

The Results

Increased Brand Awareness and Retail Traffic

Trevant’s full-funnel creator marketing approach successfully elevated brand awareness drove qualified traffic to partner retailers, and established critical benchmarks for future campaigns.

25M unique people reached on Meta.  537K link clicks to Amazon and Walmart. 4.8 points lift in ad recall from BLS