CVR or Conversion Rate measures the percentage of users who completed a desired action after clicking on an advertisement.

Learn the definition of Link Click-Through Rate (LCTR) in marketing. Discover how LCTR measures ad effectiveness based on click performance.

VCR stands for "Video Completion Rate." It measures the percentage of viewers who watched a video advertisement to completion.

VTR stands for "View Through Rate," which measures the percentage of viewers who watched at least :02s or :03s of a video ad.

Learn the definition of Add-to-Cart Rate (ATCR) in marketing. Discover how ATCR measures customer interest and drives eCommerce success.

Cost Per Add to Cart measures the cost for each instance of a user adding a product to their online cart after interacting with an ad

Discover the definition of Cost Per Install (CPI) in marketing. Learn how CPI measures app install costs to optimize campaign efficiency.

Understand audience penetration, a metric that calculates the percentage of your target audience reached by a campaign.

SOV stands for "Share of Voice," which measure of a brand's visibility and presence relative to its competitors in the advertising landscape.

Discover the definition of dayparting in digital advertising. Learn how to optimize delivery by targeting specific times of the day or week.