TopView is TikTok’s premium ad format that ensures maximum visibility with full-screen, sound-on video ads at the top of the feed.

Meta Moment Maker is a Meta advertising strategy combining video formats to maximize reach, control frequency, and boost engagement.

A Website Custom Audience (WCA) targets users who've visited a website, enabling tailored ads to boost conversions.

An Aspect Ratio is the proportional relationship of width to height in visuals, key for displaying images & videos across various devices

Linear TV is the traditional broadcasting method where programs follow a set schedule. Discover how Linear TV advertising works.

Connected TV (CTV) refers to internet-enabled TVs that stream digital content from platforms like Netflix and Hulu without traditional cable.

Spark Ads is a TikTok feature that allows brands to turn existing organic videos into ads directly on the TikTok platform.

Retail Media Network Off-site Placement involves placing targeted ads for a brand on properties outside the retailer’s own media channels.

Retail Media Network On-site Placement is a digital advertising strategy where brands place targeted ads directly on a retailer’s properties.

A Retail Media Network (RMN) is a digital advertising channel managed by retailers, allowing brands to place targeted ads on their properties