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Part 1: TikTok Spark Ads
Spark Ads are a native ad format that lets you amplify organic TikTok posts in paid campaigns — either from your brand's own account or from a creator's account with their authorization. The result is an ad that feels native to the feed rather than a traditional sponsored placement.
Spark Ads Overview
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Option 1 Native Spark Ad Boosted post from influencer's handle ✖ Cannot change existing post copy, headline, or description ✔ Can change CTA and add URL |
Option 2 Native Spark Ad (Uploaded) Boosted post from brand handle ✖ Cannot change existing post copy, headline, or description ✔ Can change CTA and add URL |
Checklist to Launch TikTok Spark Ads
Must-Haves Before Boosting
Influencer must have Ad Settings turned On within their TikTok account.
Advertiser will need an ad authorization code from the influencer:
→ Navigate to your feed and scroll to the video you want to authorize for promotional use. Tap the three dots on the video (as if editing/downloading/dueting it).
→ Scroll to Ad Settings (right before the Delete button). Turn On ad authorization and set the authorization period.
→ Copy the code and send to your Trevant representative.
Things to Consider
1. Avoid copyrighted music. Artlist.io is a reliable source for commercially licensed alternatives.
2. If the content is going to run as an ad, the creator must indicate it is sponsored — via caption, #sponsored, or a relevant brand hashtag.
3. Ensure the ad authorization period covers the entire campaign flight to avoid needing an extension mid-run.
4. Commercial Music Library: Creators can verify if a song is cleared for commercial use via TikTok's Commercial Music Library before posting.
5. Content Disclosure: Toggle on the Content Disclosure / Branded Content setting when posting to ensure the ad is properly disclosed.
6. Safe Zones: Keep key text and visuals within TikTok's safe zones so they aren't obscured by the platform UI.
Part 2: Meta Branded Content Ads
With Meta, you can create Branded Content ads with or without a pre-existing post. This gives brands more flexibility to run creator content at scale — whether amplifying an existing organic post or building a new ad from shared creator assets.
Branded Content Overview
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Option 1 Partnership Ads — Boosted Post Runs from the influencer's handle, paired with your brand name. ✖ Cannot change existing post copy, headline, or description ✔ Can add text variations to run alongside existing post copy ✔ Can change CTA and add URL |
Option 2 Partnership Ads from Shared Assets Can run from influencer's handle or brand handle — a dynamic toggle is available in platform. ✔ Can change existing post copy, headline, or description ✔ Can change CTA and add URL |
Pro Tip
Depending on agreements with your creators, you can leverage their assets and pair your own brand copy and headlines. This keeps creative fresh without requiring new production — and doesn't need to feature the creator's handle.
Checklist to Launch Meta Branded Content
Accepting Account-Level Permissions (In-App)
Visit Settings and tap Creator or Business.
Tap Partnership ads.
Tap Ad partners.
Tap the pending request.
Tap Approve.
Tagging Your Brand During Media Creation
Create a post and tap Advanced settings.
Under Branded Content, tap Add paid partnership label.
Toggle on Add paid partnership label.
Tap Brand partners.
Add your brand partner.
Toggle on Allow brand partner to boost.
Things to Consider
If a creator needs to add the Paid Partnership Label after they've already posted, they can do so by navigating to the post, tapping the three dots in the upper right corner, selecting Add paid partnership label, toggling it on, and searching for the brand partner to add.