Unboxing content showcases products through creator videos or posts, highlighting features, packaging, and first impressions.

Paid partnerships are when brands pay influencers to create sponsored content that promotes products or services.

Product seeding is giving free products to influencers to drive organic promotion and awareness for your brand.

CPC is the price you pay for each ad click. It helps measure how cost-effective your digital marketing campaigns are.

Online Video (OLV) refers to video ads served on digital platforms, helping brands engage audiences with dynamic, visual storytelling.

Brand safety ensures your ads don’t appear next to harmful or inappropriate content, protecting your brand’s reputation and integrity.

A search keyword or search term is the word or phrase users enter into search engines to find content, products, or services.

An attribution window is the time frame in which a conversion is credited to an ad - key for measuring true campaign performance.

Catalog-Powered Shopping Lens is a Snapchat ad product that allows customers to try products virtually using AR.

X Trend Takeover lets brands dominate the trending section on X (formerly Twitter), driving massive visibility and real-time engagement.