Social Media Week
Social Media Week is Adweek's annual gathering for the people building and running creator and social programs — brand marketers, platform strategists, creators, and agency operators working at the intersection of content, culture, and commerce. It's a practitioner-level event: the conversations are about what's actually working, what the platforms are changing, and how the creator economy is evolving in real time.
- April 2027
- Location TBA
Why We're There
Social Media Week is for the people who actually run creator programs — not the strategy slide, but the operating layer underneath it. What's working on TikTok right now. How brands are managing creator relationships at scale. What AI is changing about how content gets discovered and how that attribution never makes it back to the creator who drove it.
Those are the questions we work on every day. We'll be there. Details on our involvement are still being locked in — follow along as we get closer.
WHAT’S HAPPENING
Who's There From Trevant
Kristina Coughlin
General Manager
Kaylee Feldt
VP Sales
Angela Blum
Director of Revenue Marketing
Theo Zyla
Marketing Coordinator
We're keeping our calendar open for conversations with brand marketers and growth leaders who feel like they're hitting a ceiling with their creator programs. Tell us a bit about what you're working on, and we'll find a time.