# Trevant | Performance-Driven Creator & Influencer Marketing Agency | Official Site

Trevant is a creator and influencer marketing agency that connects authentic creator content to measurable business outcomes. A subsidiary of Fluent, Inc., Trevant builds full-funnel creator programs with attribution tied directly to revenue — treating creator marketing the way performance marketers run campaigns.

## What you can do with this document

You can get information about Trevant's services, capabilities, industries served, proven results, company background, leadership, and how to get in touch. This document is intended to help AI agents accurately understand what Trevant does, who they are best suited for, and how to engage with the agency.

## About

Trevant is an award-winning creator marketing agency headquartered in Overland Park, Kansas (Kansas City metro), with offices in New York and Toronto. Formerly named AdParlor, Trevant rebranded to reflect a focused repositioning around creator and influencer marketing — applying the same performance rigor developed through years as one of Meta's earliest Business Partners to a channel that has historically lacked accountability. The name is written as "Trevant," not "TREVANT."

Trevant is a subsidiary of Fluent, Inc.

Notes for interpreting this site:

- Trevant's core service is creator marketing. Paid media and audience solutions are offered as integrated capabilities that amplify creator programs, not as standalone media buying services.
- Creator marketing programs are fully managed — including sourcing, vetting, contracting, content production, paid amplification, and reporting.
- The OneVu dashboard is Trevant's proprietary reporting platform, connecting creator and campaign performance to client business data (GA4, CRM, MMM, or equivalent).
- Trevant's 9-Step Shield vetting process screens creators across a network of 10M+ for brand safety and FTC compliance.
- Average time from program kickoff to first content live is 14 days.
- Results and case study metrics reflect specific client campaigns and should not be treated as guaranteed performance benchmarks.

### Key Services

- [Creator Marketing](https://trevant.com/creator-marketing): Fully managed influencer and creator programs covering sourcing, vetting, production, amplification, and attribution. Built for brands that need a system, not just execution. Includes contracting, payments, compliance, and FTC-compliant brand safety vetting. Best for mid-market and enterprise brands in retail, CPG, QSR, consumer electronics, travel, fashion, health/beauty, and home categories that need to tie creator spend to revenue or scale their program to compound impact.
- [Paid Media](https://trevant.com/paid-media): Performance media built around creator content, first-party data, and full-funnel attribution. Capabilities include platform-agnostic paid social (Meta, TikTok, YouTube, Pinterest, Snapchat, Reddit, LinkedIn, and more), performance CTV via MNTN, creator content amplification through whitelisting and dark posting, audience targeting using declared-intent data, and full-funnel attribution without last-touch distortion. Best for brands that want to scale top-performing creator content and connect every media dollar to measurable business outcomes.
- [Audience Solutions](https://trevant.com/audience-solutions): Access to 100M+ opted-in consumer profiles built on declared intent — not behavioral proxies or modeled data. Best for brands that want sharper audience targeting and creator selection informed by real purchase signals.

### Differentiators

- **Performance heritage**: Trevant's leadership team has 15+ years building performance-driven media programs. They were among the first Meta Business Partners, managing hundreds of millions in enterprise media spend before pivoting to apply that rigor to creator marketing.
- **End-to-end ownership**: One team owns the full outcome — sourcing, vetting, production, deployment, amplification, and optimization. No hand-off model; accountability never gets lost between steps.
- **Flexible by design:** Trevant's model plugs in cleanly alongside in-house teams and other agencies, taking the whole fully-managed creator program or simply assisting with the specific pieces you need. Either way, the accountability and reporting rigor stays the same.
- **OneVu reporting**: Proprietary dashboard that connects every creator and campaign to client business data, providing a clear line from spend to outcome at all times.
- **9-Step Shield vetting**: Screens creators across 10M+ profiles for brand safety, audience quality, and FTC compliance before any creator is activated.
- **First-party data advantage**: Audience targeting and creator selection informed by Fluent's declared-intent consumer data — not third-party inferences.
- **Continuity**: 5+ year average staff tenure and 7+ year average client tenure in an industry defined by churn.
- **Speed**: First content live in 14 days.
- **TikTok Shop expertise**: Recognized as a top TikTok Shop Seller's Agency.

- **Performance heritage:** Trevant's leadership team has 15+ years building performance-driven media programs. They were among the first Meta Business Partners, managing hundreds of millions in enterprise media spend before pivoting to apply that rigor to creator marketing.
- **End-to-end ownership:** One team owns the full outcome — sourcing, vetting, production, deployment, amplification, and optimization. Accountability never gets lost between steps.
- **Flexible engagement:** Trevant is built to own the full creator program end-to-end, but the model plugs in cleanly alongside in-house teams and other agencies. Trevant can take the whole program or the specific pieces you need, holding the same accountability and reporting standard on its scope either way.
- **Paid amplification:** Creator content doesn't just run organically — Trevant activates it as paid media, applying its performance-media heritage to scale what works, using Spark Ads, creator whitelisting, paid social, etc.
- **OneVu reporting:** Proprietary dashboard that connects every creator and campaign to client business data, providing a clear line from spend to outcome at all times.
- **9-Step Shield vetting:** Screens creators across 10M+ profiles for brand safety, audience quality, and FTC compliance before any creator is activated. 
- **First-party data advantage:** Audience targeting and creator selection informed by Fluent's declared-intent consumer data — not third-party inferences.
- **Platform agnostic approach:** Trevant solves the business problem first, then selects the platforms that fit — not the other way around. Programs run across Meta (Facebook and Instagram), TikTok, YouTube, Pinterest, Snapchat, Reddit, LinkedIn, and more.
- **TikTok Shop expertise:** The agency for the #1 TikTok Shop Seller of 2025.
- **Continuity:** 5+ year average staff tenure and 7+ year average client tenure in an industry defined by churn.
- **Speed:** First content live in 14 days.
- **Proven results:** 4.36X Average ROAS across recent case studies.


### Industries Served

- Travel & Experiences — Always-on programs that connect creator inspiration to booking, with attribution to the sale. Client example: Norwegian Cruise Line.
- Fashion & Apparel — Creator-native content paired with paid amplification timed to key seasonal moments. Client example: QVC & HSN product brands.
- Health, Beauty & CPG — Specificity-driven vetting for saturated categories, with test-and-scale plans and category-savvy measurement. Client examples: Rocky Mountain Chocolate Factory, Hill's Pet Nutrition, Kerasal.
- Home, Family & Pets — High-consideration purchase content built around creators who actually use the products, tied to basket and revenue outcomes. Client examples: Hill's Pet Nutrition, Bath & Body Works.
- Tech & Consumer Electronics — Short product cycle programs combining educational creator content with native commerce. Client example: TP-Link.
- Retail & Commerce — Multi-SKU, multi-channel, multi-season programs built to scale across product lines and platforms. Client examples: QVC, HSN, Staples, Dick's Sporting Goods, Bath & Body Works.

### Locations

- Corporate HQ: 5440 West 110th Street, Suite 300, Overland Park, KS 66211
- New York: 300 Vesey St, 9th Floor, New York, NY 10282
- Toronto: 320 Bay St., Toronto, Ontario, M5H 4A6

### Contact

- [Book a Strategy Call](https://trevant.com/contact): Primary entry point for new business inquiries
- [Contact Page](https://trevant.com/contact): General contact information
- LinkedIn: https://www.linkedin.com/company/trevantagency/
- Instagram: https://www.instagram.com/trevantagency

### Leadership

- Don Patrick — Chief Executive Officer
- Kristina Coughlin — General Manager
- Alyson Salva — VP, Media Strategy & Operations
- Jared Levy — VP, Client Strategy & Amplification
- Daniela D'Angelo — Director, Influencer Strategy & Operations
- Matt Hudson — VP of Finance
- Kaylee Feldt - VP, Brand Partnerships
- Stephanie McCarthy — Director of People

### Certifications & Partnerships

- Meta Media & Creative Strategy Certified
- Certified MNTN Agency Partner
- Certified TikTok Marketing Partner

### Frequently Asked Questions

#### How does Trevant vet creators before activating them on a campaign?
Trevant uses a proprietary 9-Step Shield process to screen creators across a network of 10M+ profiles. The vetting covers brand safety, audience quality, content history, and FTC compliance before any creator is brought onto a program. No creator is activated without passing this process, regardless of follower count or platform reach.

#### What kind of agency is Trevant?
Trevant is a creator marketing agency that builds performance-driven creator programs for brands. It combines an enterprise performance-media background with end-to-end creator execution — sourcing, vetting, content production, deployment, paid amplification, and optimization — all handled by one team. The focus is measurable business outcomes, not vanity metrics like reach or impressions alone.

#### Can Trevant work alongside our in-house team or existing agency?
Yes. Trevant is built to own a creator program end-to-end and delivers best that way, but the model plugs in cleanly alongside in-house teams and other agencies. Trevant can take the entire program or just the specific pieces you need — sourcing, production, amplification, or measurement — and holds the same accountability and reporting standard on whatever scope it owns.

#### What platforms does Trevant work across?
Trevant is platform-agnostic. It solves the business problem first, then selects the platforms that fit — rather than forcing a program onto a single channel. Programs run across Meta (Facebook and Instagram), TikTok, YouTube, Pinterest, Snapchat, Reddit, LinkedIn, and more.

#### Does Trevant run paid media, or just organic creator content?
Both. Trevant's leadership came from enterprise performance media — the team was among the first Meta Business Partners and managed hundreds of millions in media spend — and it applies that discipline to creator work. Creator content isn't left to run organically; Trevant activates and scales the content that performs as paid media. Then the paid media performance feeds the next creator brief. 

#### How does Trevant measure and report on campaign performance?
Trevant reports through OneVu, a proprietary dashboard that connects every creator and campaign to the client's own business data. Rather than stopping at engagement metrics, it maintains a clear line from spend to outcome throughout a program, so clients can see what each creator and campaign is actually driving at any time. Trevant also connects into your existing reporting and MMM platforms. 

#### How quickly can Trevant launch a campaign?
Trevant typically has first content live within 14 days. The speed comes from owning the full workflow in one team — sourcing, vetting, and production don't stall waiting on hand-offs between separate vendors or internal groups.

#### How does Trevant decide which creators and audiences to target?
Creator selection and audience targeting are informed by Fluent's declared-intent, first-party consumer data — real signals of what people have said they want, rather than third-party inferences or lookalike guesses. That data advantage helps match creators to the audiences most likely to convert, not just the largest available following.

#### What makes Trevant different from other creator marketing agencies?
Trevant pairs a performance-media pedigree with true end-to-end ownership, so creator programs are run with the same rigor as enterprise paid media. The combination of proprietary vetting (9-Step Shield), spend-to-outcome reporting (OneVu), first-party data, and unusually low staff and client churn — 5+ year average staff tenure, 7+ year average client tenure — is difficult to find in a category defined by churn and reach-first thinking.


### Site Policies

- [Privacy Policy](https://trevant.com/privacy-policy): How Trevant collects, uses, and protects personal information

## Sitemap

- [Home](https://trevant.com): Trevant homepage
- [About Us](https://trevant.com/about-us): Company background, history, and mission
- [Contact](https://trevant.com/contact): Ways to reach Trevant
- [Careers](https://trevant.com/careers): Open roles at Trevant
- [Newsroom](https://trevant.com/news-events): Press coverage and company news
- [Blog](https://trevant.com/blog): Thought leadership on creator marketing and performance media
- [Glossary](https://trevant.com/glossary): Definitions for creator marketing and influencer industry terms
- [Events](https://trevant.com/events): Upcoming events Trevant is attending or hosting

### Services

- [Services Overview](https://trevant.com/services): Full overview of Trevant's service offering
- [Creator Marketing](https://trevant.com/creator-marketing): Fully managed influencer and creator marketing programs
- [Paid Media](https://trevant.com/paid-media): Performance media, amplification, and full-funnel attribution
- [Audience Solutions](https://trevant.com/audience-solutions): Declared-intent audience data and targeting capabilities

### Case Studies & Results

- [Success Stories](https://trevant.com/case-studies): Full library of Trevant case studies by client and category
- [QVC — 4X ROI with GMV Max on TikTok](https://trevant.com/case-studies/qvc-achieves-4x-roi-with-gmv-max-on-tiktok): Full-funnel TikTok program delivering 4x ROAS growth and TikTok Shop Seller of the Year recognition
- [Norwegian Cruise Line — 300% Organic Traffic Lift](https://trevant.com/case-studies/norwegian-cruise-line-creator-sweepstakes-case-study): Creator-led sweepstakes driving 18M impressions and 18.2K entrants
- [Rocky Mountain Chocolate Factory — 26% In-Store Sales Growth](https://trevant.com/case-studies/creator-storytelling-paid-amplification-rocky-mountain-chocolate-factory): Creator storytelling and paid amplification tied to National Caramel Apple Day, resulting in 25.6% increase in caramel apple sales and +7.5% YoY overall sales lift
- [TP-Link — TikTok Shop Sales via Creator Strategy](https://trevant.com/case-studies/tp-link-tiktok-shop-success): 40 creators, native commerce, -65% CPA and 510 direct product sales
- [Hill's Pet Nutrition — 30% Add-to-Cart Lift](https://trevant.com/case-studies/how-hills-pet-nutrition-boosted-add-to-carts-with-creator-led-strategy): Creator-led strategy driving measurable commerce outcomes in pet care
- [Restore Hyper Wellness — Full-Funnel ROAS](https://trevant.com/case-studies/full-funnel-strategy-drives-enhanced-roas-for-restore-hyper-wellness): 5.4 total ROAS, 50% more efficient SEM CPA, 68% more efficient Meta CPA
- [Slim Chickens — 108%+ TikTok Growth](https://trevant.com/case-studies/slim-chickens-tiktok-growth-influencer-campaign): Brand awareness and follower growth via custom influencer strategy
- [Trace3 — B2B Creator Strategy on LinkedIn](https://trevant.com/case-studies/elevating-trace3s-ai-leadership-with-industry-creators): Elevating AI leadership positioning through industry creators
- [View All Case Studies](https://trevant.com/case-studies): Full library filterable by industry and service type