Glossary

Customer Lifetime Value (CLV)

Theo Zyla — Thu, 12 Feb 2026 18:41:39 GMT

Customer Lifetime Value (CLV) estimates the total revenue a business can expect from a single customer over the entire duration of their relationship. It helps brands understand long-term customer value and inform acquisition and retention strategies.

Customer Acquisition Cost (CAC)

Theo Zyla — Wed, 11 Feb 2026 19:54:10 GMT

Customer Acquisition Cost (CAC) measures the total cost of acquiring a new customer, including all marketing and sales expenses. It helps businesses understand how efficiently they are converting spend into actual customers.

Earned Media Value (EMV)

Theo Zyla — Wed, 11 Feb 2026 19:48:53 GMT

Earned Media Value (EMV) estimates the monetary value of organic coverage your brand receives through mentions, shares, or influencer content, essentially translating visibility into potential advertising cost savings.

Affiliate Marketing

Theo Zyla — Wed, 11 Feb 2026 19:47:41 GMT

Affiliate marketing is a performance-based strategy where a brand rewards partners for driving traffic or sales through their unique affiliate links.

Brand Ambassador

Theo Zyla — Wed, 11 Feb 2026 19:46:24 GMT

A brand ambassador is an individual, often a loyal customer or influencer, who represents and promotes a brand over time, fostering long-term awareness and trust.

Call to Action (CTA)

Theo Zyla — Wed, 11 Feb 2026 19:45:23 GMT

A call to action (CTA) is a prompt encouraging users to take a specific action, such as clicking a link, signing up, or making a purchase.

Click-through Rate (CTR)

Theo Zyla — Wed, 11 Feb 2026 19:41:41 GMT

Click-through rate (CTR) is the percentage of people who click on a link, ad, or call-to-action after seeing it, indicating engagement and interest.

Cost Per Acquisition (CPA)

Theo Zyla — Wed, 11 Feb 2026 19:38:30 GMT

CPA measures the cost of acquiring a customer or conversion through your marketing efforts. It helps evaluate campaign efficiency in driving actions like purchases or sign-ups.

Paid Reach

Theo Zyla — Wed, 11 Feb 2026 19:37:45 GMT

Paid reach is the number of unique users who see your content as a result of paid advertising, helping brands target specific audiences.

Organic Reach

Theo Zyla — Wed, 11 Feb 2026 19:36:22 GMT

Organic reach measures how many unique users see your content without paid promotion. It reflects the natural visibility of posts through feeds, searches, or shares.