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    <title>Glossary</title>
    <link>https://trevant.com/glossary-26</link>
    <description>Glossary</description>
    <language>en</language>
    <pubDate>Tue, 26 May 2026 19:06:17 GMT</pubDate>
    <dc:date>2026-05-26T19:06:17Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Customer Lifetime Value (CLV)</title>
      <link>https://trevant.com/glossary-26/term/customer-lifetime-value-clv</link>
      <description>&lt;br&gt;</description>
      <content:encoded>&lt;br&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46721589&amp;amp;k=14&amp;amp;r=https%3A%2F%2Ftrevant.com%2Fglossary-26%2Fterm%2Fcustomer-lifetime-value-clv&amp;amp;bu=https%253A%252F%252Ftrevant.com%252Fglossary-26&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Thu, 12 Feb 2026 18:41:39 GMT</pubDate>
      <guid>https://trevant.com/glossary-26/term/customer-lifetime-value-clv</guid>
      <dc:date>2026-02-12T18:41:39Z</dc:date>
      <dc:creator>Theo Zyla</dc:creator>
    </item>
    <item>
      <title>Customer Acquisition Cost (CAC)</title>
      <link>https://trevant.com/glossary-26/term/customer-acquisition-cost-cac</link>
      <description>&lt;br&gt;</description>
      <content:encoded>&lt;br&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46721589&amp;amp;k=14&amp;amp;r=https%3A%2F%2Ftrevant.com%2Fglossary-26%2Fterm%2Fcustomer-acquisition-cost-cac&amp;amp;bu=https%253A%252F%252Ftrevant.com%252Fglossary-26&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 11 Feb 2026 19:54:10 GMT</pubDate>
      <guid>https://trevant.com/glossary-26/term/customer-acquisition-cost-cac</guid>
      <dc:date>2026-02-11T19:54:10Z</dc:date>
      <dc:creator>Theo Zyla</dc:creator>
    </item>
    <item>
      <title>Earned Media Value (EMV)</title>
      <link>https://trevant.com/glossary-26/term/earned-media-value-emv</link>
      <description>&lt;br&gt;</description>
      <content:encoded>&lt;br&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46721589&amp;amp;k=14&amp;amp;r=https%3A%2F%2Ftrevant.com%2Fglossary-26%2Fterm%2Fearned-media-value-emv&amp;amp;bu=https%253A%252F%252Ftrevant.com%252Fglossary-26&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 11 Feb 2026 19:48:53 GMT</pubDate>
      <guid>https://trevant.com/glossary-26/term/earned-media-value-emv</guid>
      <dc:date>2026-02-11T19:48:53Z</dc:date>
      <dc:creator>Theo Zyla</dc:creator>
    </item>
    <item>
      <title>Affiliate Marketing</title>
      <link>https://trevant.com/glossary-26/term/affiliate-marketing-2</link>
      <description>&lt;br&gt;</description>
      <content:encoded>&lt;br&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46721589&amp;amp;k=14&amp;amp;r=https%3A%2F%2Ftrevant.com%2Fglossary-26%2Fterm%2Faffiliate-marketing-2&amp;amp;bu=https%253A%252F%252Ftrevant.com%252Fglossary-26&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 11 Feb 2026 19:47:41 GMT</pubDate>
      <guid>https://trevant.com/glossary-26/term/affiliate-marketing-2</guid>
      <dc:date>2026-02-11T19:47:41Z</dc:date>
      <dc:creator>Theo Zyla</dc:creator>
    </item>
    <item>
      <title>Brand Ambassador</title>
      <link>https://trevant.com/glossary-26/term/brand-ambassador-2</link>
      <description>&lt;br&gt;</description>
      <content:encoded>&lt;br&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46721589&amp;amp;k=14&amp;amp;r=https%3A%2F%2Ftrevant.com%2Fglossary-26%2Fterm%2Fbrand-ambassador-2&amp;amp;bu=https%253A%252F%252Ftrevant.com%252Fglossary-26&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 11 Feb 2026 19:46:24 GMT</pubDate>
      <guid>https://trevant.com/glossary-26/term/brand-ambassador-2</guid>
      <dc:date>2026-02-11T19:46:24Z</dc:date>
      <dc:creator>Theo Zyla</dc:creator>
    </item>
    <item>
      <title>Call to Action (CTA)</title>
      <link>https://trevant.com/glossary-26/term/call-to-action-cta-2</link>
      <description>&lt;br&gt;</description>
      <content:encoded>&lt;br&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46721589&amp;amp;k=14&amp;amp;r=https%3A%2F%2Ftrevant.com%2Fglossary-26%2Fterm%2Fcall-to-action-cta-2&amp;amp;bu=https%253A%252F%252Ftrevant.com%252Fglossary-26&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 11 Feb 2026 19:45:23 GMT</pubDate>
      <guid>https://trevant.com/glossary-26/term/call-to-action-cta-2</guid>
      <dc:date>2026-02-11T19:45:23Z</dc:date>
      <dc:creator>Theo Zyla</dc:creator>
    </item>
    <item>
      <title>Click-through Rate (CTR)</title>
      <link>https://trevant.com/glossary-26/term/click-through-rate-ctr-2</link>
      <description>&lt;br&gt;</description>
      <content:encoded>&lt;br&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46721589&amp;amp;k=14&amp;amp;r=https%3A%2F%2Ftrevant.com%2Fglossary-26%2Fterm%2Fclick-through-rate-ctr-2&amp;amp;bu=https%253A%252F%252Ftrevant.com%252Fglossary-26&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 11 Feb 2026 19:41:41 GMT</pubDate>
      <guid>https://trevant.com/glossary-26/term/click-through-rate-ctr-2</guid>
      <dc:date>2026-02-11T19:41:41Z</dc:date>
      <dc:creator>Theo Zyla</dc:creator>
    </item>
    <item>
      <title>Cost Per Acquisition (CPA)</title>
      <link>https://trevant.com/glossary-26/term/cost-per-acquisition-cpa</link>
      <description>&lt;br&gt;</description>
      <content:encoded>&lt;br&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46721589&amp;amp;k=14&amp;amp;r=https%3A%2F%2Ftrevant.com%2Fglossary-26%2Fterm%2Fcost-per-acquisition-cpa&amp;amp;bu=https%253A%252F%252Ftrevant.com%252Fglossary-26&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 11 Feb 2026 19:38:30 GMT</pubDate>
      <guid>https://trevant.com/glossary-26/term/cost-per-acquisition-cpa</guid>
      <dc:date>2026-02-11T19:38:30Z</dc:date>
      <dc:creator>Theo Zyla</dc:creator>
    </item>
    <item>
      <title>Paid Reach</title>
      <link>https://trevant.com/glossary-26/term/paid-reach</link>
      <description>&lt;br&gt;</description>
      <content:encoded>&lt;br&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46721589&amp;amp;k=14&amp;amp;r=https%3A%2F%2Ftrevant.com%2Fglossary-26%2Fterm%2Fpaid-reach&amp;amp;bu=https%253A%252F%252Ftrevant.com%252Fglossary-26&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 11 Feb 2026 19:37:45 GMT</pubDate>
      <guid>https://trevant.com/glossary-26/term/paid-reach</guid>
      <dc:date>2026-02-11T19:37:45Z</dc:date>
      <dc:creator>Theo Zyla</dc:creator>
    </item>
    <item>
      <title>Organic Reach</title>
      <link>https://trevant.com/glossary-26/term/organic-reach</link>
      <description>&lt;br&gt;</description>
      <content:encoded>&lt;br&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46721589&amp;amp;k=14&amp;amp;r=https%3A%2F%2Ftrevant.com%2Fglossary-26%2Fterm%2Forganic-reach&amp;amp;bu=https%253A%252F%252Ftrevant.com%252Fglossary-26&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 11 Feb 2026 19:36:22 GMT</pubDate>
      <guid>https://trevant.com/glossary-26/term/organic-reach</guid>
      <dc:date>2026-02-11T19:36:22Z</dc:date>
      <dc:creator>Theo Zyla</dc:creator>
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